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The word of the week is brand-speak.

24.10.2016

Spelling in advertising is often nonstandard, and deliberately so. Unusual spelling is a way for brands to attract attention—though sometimes it just seems like poor skill at spelling. You also have energetic guardians of branding who patrol the marketplace trying to make sure no one imposes unwanted rules on a corporate or product name. These watchdogs try to enforce practices like:

– Insisting on a hyphen (as in Jell-o), or on its absence.
– Writing a compound word as two words (Bar Keeper’s Friend.
– Mixing upper and lower case (HarperCollins, MasterCard).
– Skipping an initial capital letter (iPhone).
– Using punctuation or special characters (E.ON, Yum!).
– Spelling with all caps (IKEA).

In Finnish, brand practice can violate the standard rules of our language. For example, we change word endings based on their role in a sentence. We’d write “IKEAssa, IKEAsta, IKEAan” for “in IKEA, from IKEA, to IKEA,” but the company’s brand guidelines say its name should not be inflected in this way.

We’re at the point where being nonstandard is becoming standard. Maybe clever marketers will try to stand out by following the rules.

Filed Under: In English, Word of the Week

The word of the week is section symbol.

17.10.2016

You run into all kinds of problems when popularizing officialese. One such challenge stems from the fact that much official writing is based on the law. Such texts frequently follow the same presentation mode as the law itself. A common method is to divide instructions or explanations into sections, complete with the section symbol ( § ). Why should you avoid this? Average readers will feel this legal format distant and difficult to read. Specialized symbols and markings [ like § 1.401(a)(4)-1 ] create that distance; readers don’t see the symbols, or the excessive attention to multilevel numbering, in other kinds of writing. In everyday prose, writers may use chapter numbers, but also include standard numbering, headings and subheadings, or simply paragraphing. All these are tools to organize the content in a way that’s accessible to the reader. Could it be that the use of section symbols and other official hieroglyphics is not so much for sequence or organization, but to emphasize the authority of the law? Asserting that authority often contradicts any desire to increase readability and comprehension. If we want our audience to read, understand and follow official instructions, we shouldn’t start by marking boundaries with section symbols.

Filed Under: In English, Word of the Week

The word of the week is #digitalistgate.

10.10.2016

Last week, the the hot topic in Finnish Twitter has been #digitalistgate. The discussion in short went like this: in his tweet, Antti K. called stuff shared with #digitalist hashtag as nonsense articles. Viille T. who is hosting the hashtag replied with underrating “you are some wordpress star from nowhere”, “with your 300 followers” and “you seem to be quite simple.” Verbal cross word might have ended here, unless Ville T. threatened to call to Antti K’s boss. The consultant’s communication seemed completely out of control, even though he is supposed to be a professional. What went wrong?

The net was supposed to democratize the debate. Now we know that is not necessarily the case. However, we must at least try to take on an equal attitude towards debaters. The claims should be refuted with arguments not on grounds of person or amount of followers.

Marketing and brand building has long been a increasing nuisance on Twitter. It seems that behind this particular gate is also a heavy brand guarding. Fortunately, Twitter conversations and hashtags can not be private property.

On the other hand, in social media you shouldn’t be oversensitive. Not everyone will see things from the same point of view or take you as seriously as you self. Criticism comes, and some comments should just be ignored. In this case, though, the online expert just keeps digging away. It”s a grave mistake.

Filed Under: In English, Word of the Week

The word of the week is social media plan.

3.10.2016

On Saturday, nonfiction writers again filled the hall at Helsinki’s House of Science to discuss and reflect on their social media presence. Tuija Aaltostarted things off by asking the writers to think about the outcomes they wanted from social media: effective marketing, greater book sales, increased networking or something else? After defining the goal, it is easier to choose the appropriate channels. Elina Lappalainen, who won a Tieto-Finlandia Prize a couple of years ago, dropped by to tell her own social media story. Even as she starts writing a new book, she’s already planning social media activities for it. During the writing process, she picks up images and stories that she can share later. She publishes these items bit by bit, increasing the pace as the book comes out. Lappalainen has also experimented with paid advertising on Facebook and Twitter: spending 100 euros led to 25 deals. In my presentation, I focused on Twitter; I think it is the most useful social media tool for experts and nonfiction writers. Throughout the seminar it was clear that while the speakers had diverse attitudes towards marketing, no one wanted to restrict social media only to advertising. Success for a writer requires more: an authentic presence and versatile content sharing.

Filed Under: In English, Word of the Week

Talking About Social Media in Georgia

5.8.2016

Operating out of new, well-equipped premises, the Academy offers a good ICT environment for training.

For a week in March, I was consulting with the Academy of the Ministry of Finance in Georgia. The training is part of a project managed by a Finnish sister-organization, HAUS. The project aims to strengthen the Academy’s capacity to design and deliver high quality training and support for professional career development in the ministry. My topic was open educational environments, educational communication, and the use of social media in education and in professional work.

The assignment began by connecting participants to blogs, wikis, Twitter, YouTube, and so on. Last summer, Georgian ministries had closed access to such social media because they wanted to eliminate their use for entertainment during working hours. Facebook is the most popular service in Georgia, and the way it’s typically used has shaped attitudes toward the entire spectrum of tools. Participants repeatedly asked why they needed multiple channels like wikis, blogs, and Twitter; why can’t the same functionality come from a single service, namely Facebook? I myself use Facebook pages and groups professionally; I think these work well for relatively superficial discussion and sharing, such as agreeing on schedules. However, more complex work requires a wider range of tools, such as a blog for fuller reflection, or a wiki for building knowledge. When we combine such tools with a rapid reaction channel like Twitter, we create an effective social media environment for learning and for professional work.

We Need a Common Language on the Internet

The audience’s understanding of English varied, and so an interpreter translated my words into Georgian. Fortunately, the topic of my session was online tools and activities, which made it possible to create multi-lingual environments and foster interaction there. At the same time, my week clearly illustrates how essential a solid knowledge of English is, if you want access to global networks. When presenting MIT’s open learning resources, the deputy director of the Georgian agency commented with wry humor: If we want to keep our jobs, we either have to stop teaching English, or stop teaching anything except English.

In every case, it is necessary to make use of open educational environments in order to foster the experts’ own development. It’s also crucial that they are able to connect their own trainees and local groups to global networks.

The participants had used social media mainly for entertainment and marketing. During the week we examined their suitability to instruction and other professional activities. After work, Georgia offered excellent meals and sulphur baths; even “wine” origins from the Georgian word ghvino.

Filed Under: In English, Verkko-oppimisen konferensseja

Online Educa Berlin 2014: Rheingold, Downes, and Siemens

5.8.2016

The twentieth Online Educa Berlin conference took place December 3rd through 5th, 2014. The conference brought together 2332 partcipants from 100 countries. I intended to skip the conference this year, but changed my mind for three reasons: Howard Rheingold, George Siemens, and Stephen Downes.

Stephen Downes reminded the conference that he and Siemens invented MOOCs, something that’s often forgotten. Matthew James Constantine from Spain offered practical tips for MOOCs: keep videos under 7 minutes; plan a 4 to 6 week duration for the MOOC overall.

Howard Rheingold spoke convincingly about the empowering potential of learning and the importance of networks. Teachers should discuss with students, find out their needs, and enable them to take responsibility for their own learning. The instructor’s task is to learn along with students instead of teaching. Rheingold recommends replacing pedagogy with peeragogy, which highlights different co-operative methods such as co-writing. Instead of memorizing we should consider meanings and connections. Effective networking requires that students create their own public voice. When someone enters your name in Google, you want the results to include your own outputs, not only information written by others.

Stephen Downes, in turn, advocated that each person needs his own independent online space. In the same way, every student should have his own personal learning environment, which is linked to other environments. The main idea is linking rather than using a joint platform. Services like Facebook are based on the premise that users are a product to sell to advertisers. Learning management systems, similarly, collect student data for the benefit of the organization and for the LMS company, even though the student should have the primary right to decide on its use. Content creators should always be able to take their data with, when they stop using the service. Our technology choices will define our future.

Thursday evening’s Oxford-style debate is always the culmination of the conference; two debaters stand for a given claim while two others argue against it. George Siemens and Viktor Mayer-Schönberger defended the idea that big data is not corrupting education, but rather helps to enhance and personalize instruction – as long as its use is open and transparent. Ellen Wagner and Inge de Waard were sceptical about the methods and goals of data use. In the post-debate poll, 72% of the audience agreed with the men. The debate was entertaining as usual, but it didn’t deliver such sparkling arguments as in previous years.

Things Are Getting Better, Even If It Doesn’t Look Like It 

Keynote speaker Lisa Lewin illustrated with her own personal history that political decisions have both micro and macro impacts. In her case, they made it possible for her to study at Harvard. For many women and minority groups, good political decisions have opened access to higher education which was previously reserved for the elite. With the help of technology we can continue to increase educational opportunities. Lewin thinks that educational technology has now passed the rapid assimilation phase and has reached the endpoint of an S-curve. Now we need new innovations, which may come from the fields of big data or neuroscience.

Ola Rosling delivered another interesting presentation. He began by posing three questions to the audience to find out if the participants viewed the world based on facts or illusions. It turns out that we education professionals were nearly as well-informed as chimpanzees. Rosling demonstrated that we believe the state of development in general is far darker than statistics show it to be. Poverty has been halved, women’s education has increased, and natural disasters have been less devastating than we think. Instructors in particular should rely on a fact-based worldview.

Tablet Is Not a Solution

Beyond its keynote speakers, the Online Educa conference offered many interesting presentations for smaller audiences. I was inspired by three Canadians – Thomas Stenzel, Michael Canuel, and Donna Aziz who dealt with teaching English in Thailand. The Thai government had ordered nine million tablets as part of an effort to improve miserable student performance on the PISA exams. The tablets ended up on the shelf. No content had been planned for them, and they couldn’t even charge the batteries. Only after this failure was the Canadian group invited to establish a workable, web-based model for learning English. The case is a typical example of what happens when a so-called reform begins by purchasing technology without a pedagogical plan and without training teachers. Technology deployment requires their skills and commitment. Without their own e-learning experience, it’s impossible to implement new teaching methods. Unfortunately, the acquisition of tablets in particular seems to be a value in itself, rather than their purpose. Before deciding on a device, we should analyze its intended use: is it a tool for working and interaction, or mainly a reader for ready-made materials? In the search for fast solutions, we often grasp the wrong end of a problem.

Educa offered several smaller sessions. Canadians Thomas Stenzel, Michael Canuel, and Donna Aziz presented a web-based model for learning English. New generation virtual glasses attracted attendees: there was a continous queue in front of the booth.

Filed Under: In English, Verkko-oppimisen konferensseja

OEB 2013: Massive Open Online Courses Continue to Conquer the World

5.8.2016

MOOCs were vigorously defended by Donald Clark. Théo Bondolfi led people in trying out collaborative group writing tools. Mister Blackboard Rick Van Sant vividly shared his opinion of man’s ability to multitask. Educa veteran Juhana Nieminen presented an interesting KungFu feedback tool.

Again in 2013, Online Educa Berlin gathered a few thousand e-learning professionals from 91 countries. Despite turbulent weather, the conference proceeded in a relaxed atmosphere. The main topics did not change from last year, but MOOCs–massive open online courses–were examined in greater depth from various perspectives.

Are MOOCs working? The answer is yes and no. They attract a huge number of participants and offer a wide audience the opportunity to participate in courses from top universities. Not everyone can take part, however, because MOOCs demand a computer, Internet access, and usually skill in English. One of the biggest problems is the large number of drop-outs; only a fraction of those who enroll will formally complete the course. MOOCs, therefore, require a fair amount of student self-direction, which is why they may be particularly suitable for university graduates.

We already have experience in MOOCs, and they can be designed in the traditional method (X MOOCs) or in the spirit of connectivism (C MOOCs). Donald Clark encouraged people to try different types of courses for different target groups. Not all participants need credits; many are involved because of the joy of learning. It might be possible to reduce the drop-out rates, so that massive open and small closed online courses are connected to each other. According to Clark, the financial problem can be solved in many ways, for example by state aid, donations, sponsorship, small participation or certificate fees and advertising.

One solution for time-consuming feedback is peer work, but there’s also the development of data collection and automatic feedback. Keynote speaker Victor “Big Data” Mayer-Schönberger illustrated how raw data collected in MOOCs is processed to support learning. When statistics show, for example, that a specific discussion comment helps in solving a problem, then students who have failed are automatically guided to read the comment. The huge amount of participants in a MOOC makes such massive data collection possible, which in turn supports the personalization of education.

The other keynote speaker Jeff Borden strongly advocated active learning. As evidence, he described a survey of 16 000 students who were asked about their favorite courses. The respondents almost unanimously cited those courses that require critical thinking, creativity, and problem-solving. Borden also surprised the audience by saying that critical thinking is more likely with a cafeteria-like noise level around 65 to 80 decibels, while a lecture hall with 35 decibels is not as good for brain activation. If you need an environment that does not in any way support learning, he said, choose a classroom. MIT’s research on activiting the brain shows that student attention is lower while listening to lectures than while sleeping.

Finns are always active in the Educa; perennial participants Petri Lounaskorpi and Leena Vainio are talking with Ulla Tirronenand Johannes Pernaa. Linda Saukko-Rauta delighted the Educa audience with her sketchnotes. Kari A. Hintikka and Maija Kärnä talked about the use of social media; Inge de Waard guided teams in the design of MOOCs. The annual highlight of Educa is the debate, in which mass course opponents and supporters faced off this year. Almost unanimously, the audience voted the mass course on to the next round.

Filed Under: In English, Verkko-oppimisen konferensseja

SITE 2013 – Mobile, MOOC, Multi-Channel

5.8.2016

Milton Chen urged participants to build the future. Paul Kim described the positive experiences of 20,000 students in an open online course. One panel made a strong case for building skills for digital citizenship.

The SITE conference was held in New Orleans this year. Milton Chen praised project learning and presented the George Lucas Educational Foundation’s Edutopia site. According to Chen, instructors can evaluate the appeal of their teaching by observing whether students come into the class as fast as they go out. Paul Kim talked about Stanford’sSMILE learning environment, which is built around learners’ questions. Based on his experience with an open, online course with 20 000 participants, Kim gave a new meaning for the acronym MOOC – “massive open online course” becomes “massive ongoing online course”, as students continue to work in self-chosen ways after the official end of the course. He also urged participants to forget the debate over internet-based courses versus classroom instruction, because learning is present everywhere: on-line and off-line should be combined into all-line learning.

Mariana Patru from UNESCO was concerned about the geographical and gender-based digital divide, which mobile learning may be able to narrow. Worldwide, more than 775 million people are illiterate, two thirds of them women. In developing countries, most people connect to the internet via mobile devices, which can provide access to global educational resources for marginalized people. Even though men account for more use of mobile devices, these tools offer many women their only chance for education.

Interaction Requires Freedom and Inspiration

Several presentations dealt with online discussion. Jon Dron from Athabasca University presented an interesting thesis: “The more structure you have, the less dialog.” In an online learning environment, participants should have an opportunity to self-organize and to create their own spaces for different purposes. Karen McFerrin from the University of Louisiana sounded like me when she spoke about content analysis: you should systematically monitor online discussions during a course. Pay attention to critical thinking, focusing, reflection, and writing style. Susan Patterson, in turn, presented the SNAPP software, which creates graphs based on online course interaction; it shows who is talking with whom and who remains isolated. The instructor can therefore address a situation just in time. Mahnaz Moallem has studied the impact of synchronous and asynchronous discussion on motivation, self-direction and learning outcomes. These two ways of interacting are not significantly different, but the best results come from combining them.

Skills for Digital Citizens

I got the largest number of ideas from a panel that included Michael Searson, Bonnie Sutton, David Whittier, Robert Plants, David Gibson, Joke Voogt, Marilyn Ochoa, and Vic Sutton. They proposed that skills for digital citizenship should be a part of the curriculum, but teachers often lack these themselves. Among the skills the panel recommended: knowledge of open materials, media literacy, cyber ethics and online communication skills. Joke Voogt defined levels of competence: a passive user understands what’s going on, an active one uses web resources, a competent user is able to interact online, a skillful user also knows how to influence others. A good digital citizen participates and actively contributes to matters affecting his life and environment. Technology will likely bring a revolution to civic participation like the one taking place in education.

SITE offers the chance to discuss the state of online education around the world. Joyce Pittman says that change requires know-how, resources, and commitment. According to Blance O’Bannon‘s research, the educational use of Facebook improved learning – although one participant suspects that teachers just wanted to be hip and cool… like jazz , the pulse of New Orleans.

Filed Under: In English, Verkko-oppimisen konferensseja

Online Educa Berlin 2012: Changes in in Higher Education and MOOCs

5.8.2016

Michael Barber predicted an avalanche of change for higher education. Steve Martin showed how to bring about change through the force of persuasion. Online Educa Berlinattracted e-learning experts from 98 countries.

Two thousand e-learning enthusiasts from nearly 100 countries gathered in Berlin at this year’s Online Educa conference. Finns were well represented – the biggest foreign group came from the UK, the second from the Netherlands, and the third from Finland. Some Finnish organizations value this event enough to send teams of six or seven people.

Among the major trends discussed at the conference was the coming avalanche of change in higher education.Michael Barber‘s keynote speech pointed out clear evidence of forces pressing just below the placid surface of the academic world. University education costs have risen several hundred percent, yet at the same time the employment level of graduates has decreased. For example, in the UK last year, recent university graduates had a lower employment rate than people of the same age without university degrees. Popular massive open online courses, MOOCs, are pioneering new methods in universities, but financial viability is still a problem. Robert Cummingscaptured the current situation: MOOCs do not make us rich, but they can make us famous.

Getting Ready for a World Full of VUCA

Besides MOOC, the other popular acronym at the conference was VUCA (volatility, uncertainty, complexity, ambiguity), which describes the current situation of organizations in general. Success in a constantly changing environment requires vision, clarity, understanding, and agility, according to Edith Lemieux. Organizations in every field need to strengthen their ability to learn and to change.

This year the most attention focused on the educational use of video; Ville Venäläinen shared great examples from Finnish schools. A number of presentations also discussed educational use of Facebook. The most beneficial to me was Nick Kearney‘s talk: he defended such use of this entertaining service because learning should be easy and fun. Open sharing can increase transparency and trust among learners and instructors. However, one disadvantage of Facebook is that learners have great difficulty finding older materials and references in the continuous stream of updates.

So, Steve Martin – How Do I Accomplish Change?

A presentation on persuasion really got the participants buzzing. Steve Martin isn’t the American comedian, but like his namesake makes his points with humor. Martin says that people don’t understand what really affects their behavior. If we want people to behave in a certain way, we should tell them about others who are already acting that way. One of Martin’s points emphasized how context and impression influence the way people react to messages. Working with the UK tax authorities, he greatly increased tax compliance by replacing threatening letters with persuasive ones that emphasized how many taxpayers play by the rules. His book on persuasion has been translated into 26 languages.

My absolute favorite event on the Educa program was once again the Thursday evening debate. This time the question was whether the eliminating of formal degrees would improve lifelong learning. Debaters Jef Staes, Donald Clark, Sue Martin and Philip Ellaway delivered sparkling speeches in support of their viewpoints and greatly entertained the enthusiastic audience. More conferences should have such thought-provoking debates!

Nick Kearney believes that education can change: “Shift happens”. Finnish attendees at the conference included online learning specialists from FCG, InnoOmnia, colleges and universities.

Filed Under: In English, Verkko-oppimisen konferensseja

Site 2011: Teaching with Passion and Entrepreneurial Spirit

4.8.2016

Yong Zhao enthused about creativity and passion in learning when Nashville, the Music City, hosted the SITE 2011 conference. Yehuda Peled (Ohalo College of Education) gave an inspiring presentation on wiki production and its evaluation in teacher training. The evening program included a taste of the world famous ribs served in music bars on Broadway.

The SITE 2011 conference was held at the Nashville Sheraton Music City Hotel March 3–7, with participants from 51 countries. Presentations focused on a wide variety of research and experiences with the educational use of technology. Given the continual online presence of students, many of the attendees are eager to apply the tools of social media more widely in teaching.

Yong Zhao (Michigan State University) entertainingly presented statistics on how American students never do well in tests, but have plenty of self-confidence, while Asian students mistrust their skills, but do well in tests. In this sense, Finnish students seem to follow the Eastern trend. Despite their low scores in school tests, Americans perform well in GDP comparisons. The presentation convinced us listeners that an entrepreneurial attitude takes you further in life than mere success on tests.

Punya Mishra and Kristen Kereluik (Michigan State University) continued envisioning the future in the same spirit. They summarized the challenges of the future under three headings: content knowledge, meta-knowledge and life management. Content knowledge includes information literacy and an interdisciplinary approach; meta-knowledge involves areas like problem solving, communication and creativity; and life management includes professional skills, cultural knowledge and ethics. The life-management topic sparked a great deal of discussion.

Many presentations stressed the importance of diverse reading skills, particularly that by Margaret Leahy (Dublin City University) on creating meaning in multimodal digital texts. Leahy emphasized that weak readers often cannot recognize the main ideas in even easier texts. Such students benefit from working on the texts together with others. Identifying the most important material is challenging for poor writers as well. Their work is not made easier by the rule that the main point should be written first. One technique to improve skill in finding the main idea is for students to create animations or comic strips based on a text.

Other conference topics of high interested includes questions connected to digital learning material, especially materials available for the iPad and student-produced online books. For the latter, several new services exist that are easy to use and free of charge.

Punya Mishra’s excellent presentations rescue even the more lacklustre events. Michael Herrick (University of Hawaii) gave an award-winning presentation on how to improve online discussions through a two-deadline approach. Due to shockingly slow communication from the organizers, Satu Nurmela had to miss our own presentation and could only participate via video. Laura Palmgren-Neuvonen and Henna Mikkola represented The University of Oulu.

Filed Under: In English, Verkko-oppimisen konferensseja

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