The fourth session of the non-fiction writer’s course arranged by the Association of Finnish Non-fiction Writers dealt with social media. For background information, I used Twitter and Facebook to ask authors and other book people about their work-related use of social media. Over thirty writers replied and the answers suggest that an isolated writer can find a professional community online. Keeping current with your field is vital for a writer, but he needs to use filters to avoid information overload. Many respondents said that they are choosing motifs and interviewees for their books from online discussions. A few writers have tried out different plot twists and literary approaches online prior to writing the final version. Information flows smoothly in social networks, as long as it’s not overt marketing. Authors have also reaped concrete benefits: contacts, job offers, even publishing contracts. So online discussion brings a lot of good, though it also takes time from writing. As experienced IT-writer Petteri Järvinen summed it up: You can’t have them all.