My work has always involved popularization; I often interpret research when writing for or speaking to a broader audience. Academic circles have often looked askance at such popularization, but now the attitudes are changing. One example of this new appreciation is a recent book, The Popularization of Science, which says that the objective of popularization is “successful interaction with people who are not working in the same field of science.” The book’s 14 articles deal with topics like media relations, tensions between scientific and popular writing, and techniques of clear writing and speaking. Johanna Vaattovaara encourages scientists to derive from their research new ways of understanding current problems. According to A.-P. Pietilä a popularizer balances serious issues and light presentation to hold his reader’s interest; he must simplify, sharpen, personalize and dramatize.Krista Varantola brings up the ethics of popularization − you must give credit to whoever originated the idea even when you write a textbook or a magazine article. Markku Löytönen wishes that non-fiction would include many “reading planes”: the opportunity to browse, view images, search and read closely. Although you may have read many of these ideas in previous books, The Popularization of Science is worth reading.