On April 8th, Localfinland.fi announced this year’s social media survey results. Of Finland’s 320 municipalities, 170 provided data about their use of social media. Larger towns and cities use social media more than small ones do, and responded to the survey in greater numbers. Facebook is the most commonly used service, but municipalities with more than 50 000 inhabitants also communicate through Twitter and YouTube. As previous studies have shown, youth services and library are the most active users, but city hall is also near the top. Social media is used mainly for information and marketing; less attention goes to customer service. 59% of the municipalities do not have a social media strategy or plan, which partly explains why this new channel is so often used for traditional one-way communication. Interactive communication requires a broader mindset for the public sector, and in fact new uses are emerging as agencies figure out ways to apply these new tools.