The influential Aamulehti newspaper has begun criticizing Twitter. “Messages are usually one-liners and rarely have content. For the most part humbug… People’s posts are mainly nonsense and harmful to themselves.” Editor-in-chief Jorma Pokkinen has already declared himself an opponent of social media, but just last week he attacked the Finnish Lutheran Church’s ‘twermons’. “The new religion’s name is Twitter-Tweet. People can’t find great truths in coffee-shop chatter, and that’s all that tweeting is. The article I’m writing has 3671 characters; I’m off to get a coffee and figure out how to get that down to 140 characters.” Elsewhere in the paper interviewees from carefully chosen groups praise the superiority of paper compared to electronic communications: “The reader has not rejected the printed paper”, “My paper is a part of my breakfast”, “I’m not going to start my computer; I want to read the paper.” Condensing Pokkinen’s message into a single tweet is actually simple: “Don’t use social media—subscribe to our paper.” (46 characters). I do understand that the print media going to defend its own business interests; they’re not ready to admit, “Hey, guys, we’re losing this game.”