Beyond its keynote speakers, the Online Educa conference offered many interesting presentations for smaller audiences. I was inspired by three Canadians – Thomas Stenzel, Michael Canuel and Donna Aziz – who dealt with teaching English in Thailand. The Thai government had ordered nine million tablets as part of an effort to improve miserable student performance on the PISA exams. The tablets ended up on the shelf. No content had been planned for them, and teachers couldn’t even charge the batteries. Only after this failure was the Canadian group invited to establish a workable, web-based model for learning English. The case is a typical example of what happens when a so-called reform begins by purchasing technology without a pedagogical plan and without training teachers. Technology deployment requires their skills and commitment. Without their own e-learning experience, it’s impossible to implement new teaching methods. Unfortunately, the acquisition of tablets in particular seems to be a value in itself, rather than their purpose. Before deciding on a device, we should analyze its intended use: is it a tool for working and interaction, or mainly a reader for ready-made materials? In the search for fast solutions, we often grasp the wrong end of a problem.