The inspiring Tietokirja.fi event, a biennial celebration of nonfiction, took place at the House of Science in Helsinki during the last week of August. Although there were many high quality sessions in the same time slot, the room was packed for our social media panel. The panelists were Markus Leikola, Ville Lähde and me, chaired by Anne Rutanen. Our discussion focused on how writers can take advantage of social media. Everyone agreed that simply advertising our own work is not working. Through Twitter “polls, I have found that people will tolerate just one or two announcements for the same item or event. So what value can social media offer if you can’t advertise? Markus Leikola is using social media as a testing ground for his writing exercises. Ville Lähde, in turn, publishes excerpts of his manuscript on his blog and discusses them with readers. For the writer’s lonely work, social media can provide a kind of community network. Recently, here in Finland, social media has again been closely tied to hate speech, with some papers closing their discussion forums. Our panel talked about how knowledge workers use social media for everyday tasks, which the media seems to ignore completely.