Euphemisms are soft expressions that we wrap around difficult issues. Civilians aren’t killed in a war; they become collateral damage. Even on the home front, at the end of a long illness, people don’t die; they pass away. Last week, I heard that the medical expression stick to conservative treatment usually means do nothing. In the world of work, that sounds like a better solution than improving operational efficiency, which usually meanslaying workers off. Finnish political language today is packed with euphemisms: developing means do more with less money. And of course the labor reserve, whom you might more easily recognize as unemployed people, no longer faces difficulties but challenges. One such challenge for workers between jobs is their inability to sell innovations (formerly ideas) to companies. Luckily, they too have an opportunity: they can contribute to society and gain valuable experience – in other words, work for free