Last week I was consulting with the Academy of the Ministry of Finance in Georgia about the use of social media in education and in professional work. This assignment began by opening access to blogs, wikis, Twitter, YouTube, and so on. Last summer, Georgian ministries had closed access to such social media because they wanted to eliminate their use for entertainment during working hours. Facebook is the most popular service in Georgia, and the way it’s typically used has shaped attitudes toward the entire spectrum of tools. Participants repeatedly asked why they needed multiple channels like wikis, blogs, and Twitter; why can’t the same functionality come from a single service, namely Facebook. I myself use Facebook pages and groups professionally; I think these work well for relatively superficial discussion and sharing, such as agreeing on schedules. However, more complex work requires a wider range of tools, such as a blog for fuller reflection, or a wiki for building knowledge. When we combine such tools with a rapid reaction channel like Twitter, we create an effective social media environment for learning and for professional work. While Facebook has its strong points, it’s hard to weed out sheer entertainment because it was designed for just that purpose.