I’ve decided to switch from being a language cop to being a change agent. For over ten years I’ve been talking about plain language to officials and experts, but now I want to move from speech to action. If an organization delivers training courses, it should have concrete results in mind from the start. That’s why I’ve decided to set a clear change objective for every training program I provide. This also requires commitment from the participants, because they are ultimately responsible for results. In addition, I’ve refined how I motivate change. I no longer rely on logic alone; instead I’m trying to harness the bandwagon effect. If a neighboring unit has already implemented the change, it’s easier to convince a new group to get on board. So in addition to providing business reasons, I introduce other people who have adopted the new way of working. This helps mute “we’ve always done this way” resistance. And what is the goal of this change agent’s training and consultancy? Greater readability and usability in government and administrative documents.