Advice for bloggers often appears as lists: three guidelines, five tips, ten commandments. I have become oversensitive to lists; nowadays I try to avoid them in my teaching. However, two collections of advice have found favor in my eyes: Riku Vassinen’s Ten Commandments of Blogging and Glen Long’s 20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand. Vassinen’s ten commandments speak precisely about pitfalls into which experts and officials often stumble. Although readers are interested in a strong personal point of view, over-cautious writers do not dare to take a stand and be themselves. Glen Long, for his part, tells you to get straight to the point and use concrete language – words which readers can feel, smell, and taste. Long’s own guidelines illustrate the message: he urges bloggers to use the fortune cookie test (express the core in one sentence), to write like a paranoid CIA agent (share only the most necessary information), and to use metaphors like a spoonful of sugar to help the message go down.