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You are here: Home / In English / The word of the week is autotweet.

The word of the week is autotweet.

25.1.2016

To maintain some kind of Twitter presence, many cities are sending autotweets of announcements and events . Automatic tweets don’t take much time, but they ignore the advantages of interaction. For a person following the city’s feed, clusters of automatic messages are not too interesting. For example, a person might see a string of virtually identical tweets about events or job openings, and the sameness makes them difficult to distinguish from one another. Out of 120 tweets selected at random from the City of Tampere, over 37 percent were standardized event notifications—mostly about story hour for children at the library. Announcements of course have a place in a city’s feed, but so do many other forms of communications. An autotweet approach is likely to convey impersonality while hindering contact, much like do-not-reply emails. Citizens on Twitter are capable of hearing and even discussing tougher topics than story hour. Twitter as a platform could be an incomparable tool for encouraging debate and participation.

Filed Under: In English, Word of the Week

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