ProCom has just launched Antifragile Communication, the first book in a new series, with a goal of connecting communication research to practice. Editor Vilma Luoma-aho calls for speedy communication: an organization need to anticipate its customers’ expectations. To do so, the organization must focus on asking and listening instead of pushing its own objectives.Tuula-Riitta Välikoski also encourages listening, but reminds us that this means more than just hearing. Interactive listening involves not only information processing but also appropriate follow-up behavior. Laura Olkkonen writes in her article that two-way communication helps to manage stakeholder expectations. It’s not possible any more to control publicity, because people discuss and react to organizations in so many arenas. Janne Matikainen agrees: influence in social media breaks down across constantly diverging networks. When an organization opens a social media space, it should be ready for a wide range of conversation paths. In the final article, Erkki Karvonen states that the first prescription for improving communication is dialogue. This means that organizations may have to start asking questions and forget about giving direction. Social media is definitely up to the dialogue challenge that the Antifragile Communication presents.