{"id":702,"date":"2016-03-14T00:33:35","date_gmt":"2016-03-13T22:33:35","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=702"},"modified":"2017-01-16T10:49:30","modified_gmt":"2017-01-16T08:49:30","slug":"facebook-update","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/facebook-update\/","title":{"rendered":"The word of the week is <i>Facebook update<\/i>."},"content":{"rendered":"<p>Magazines and social media courses constantly roll out advice on what makes a good Facebook update. Updates should be designed like advertisements, and ought to include images that feature smiling people. If you don\u2019t have a colorful ad image of your own, you should pick one up on the internet, or at least link to a suitable video. The least successful updates, according to the gurus, are text only: marketing surveys suggest their attention value is several hundred times smaller than that of updates with images. But hey, those text-only updates meet my needs better than smiling faces and cat pictures. I think that apt observations, compact summaries, well-chosen facts and invitations to discuss also can succeed on Facebook. Your goals determine how to use the medium. While Facebook offers more varied entertainment than Twitter, that&#8217;s not to say the entertainment is only for advertisements. Facebook&#8217;s pages and groups lend themselves effectively to education and to group participation, as long as the communication aligns with the objectives \u2013 and as long as you ignore nonsensical advice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazines and social media courses constantly roll out advice on what makes a good Facebook update. Updates should be designed like advertisements, and ought to include images that feature smiling people. If you don\u2019t have a colorful ad image of your own, you should pick one up on the internet, or at least link to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":2,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/702\/revisions\/1262"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}