There are multiple digital worlds, and users of social media should not compress them into a mere channel for advertising. Professionals and experts are often advised to create a personal brand via social media. I think that the brand must not be a goal in itself. The best online branding occurs naturally, as a by-product of sharing good content. If all you “market” is your own posts, you became a self-promoting wannabe shoveling your vanity into the digital stream. Twitter, for example, is too useful a tool to be a mere advertising channel. Up-to-date professionals make Twitter part of their PLE<\/a>, keeping up with developments in their field. These people add value by sharing useful content related to their interests and expertise. We used to tell critics of Wikipedia that instead of complaining, they should improve its articles. The same applies to content production anywhere online. We should not let marketers hijack social media.<\/p>\n","protected":false},"excerpt":{"rendered":" There are multiple digital worlds, and users of social media should not compress them into a mere channel for advertising. Professionals and experts are often advised to create a personal brand via social media. I think that the brand must not be a goal in itself. The best online branding occurs naturally, as a by-product […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-696","post","type-post","status-publish","format-standard","category-english-en","category-wordoftheweek-en","entry"],"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":2,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":1265,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/696\/revisions\/1265"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}