{"id":686,"date":"2016-01-11T00:22:04","date_gmt":"2016-01-10T22:22:04","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=686"},"modified":"2017-01-16T12:31:16","modified_gmt":"2017-01-16T10:31:16","slug":"euphemism","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/euphemism\/","title":{"rendered":"The word of the week is <i>euphemism<\/i>."},"content":{"rendered":"<p>Euphemisms are soft expressions that we wrap around difficult issues. Civilians aren&#8217;t <i>killed<\/i> in a war; they become <i>collateral damage<\/i>. Even on the home front, at the end of a long illness, people don&#8217;t <i>die<\/i>; they <i>pass away<\/i>. Last week, I heard that the medical expression <i>stick to conservative treatment<\/i> usually means <i>do nothing<\/i>. In the world of work, that sounds like a better solution than <i>improving operational efficiency<\/i>, which usually means<i>laying workers off<\/i>. Finnish political language today is packed with euphemisms: <i>developing<\/i> means <i>do more with less money<\/i>. And of course the <i>labor reserve<\/i>, whom you might more easily recognize as <i>unemployed people<\/i>, no longer faces <i>difficulties<\/i> but <i>challenges<\/i>. One such challenge for workers <i>between jobs<\/i> is their inability to sell <i>innovations<\/i> (formerly <i>ideas<\/i>) to companies. Luckily, they too have an <i>opportunity<\/i>: they can <i>contribute to society<\/i> and gain valuable experience \u2013 in other words, <i>work for free<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euphemisms are soft expressions that we wrap around difficult issues. Civilians aren&#8217;t killed in a war; they become collateral damage. Even on the home front, at the end of a long illness, people don&#8217;t die; they pass away. Last week, I heard that the medical expression stick to conservative treatment usually means do nothing. In [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=686"}],"version-history":[{"count":3,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/686\/revisions"}],"predecessor-version":[{"id":1272,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/686\/revisions\/1272"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}