{"id":3625,"date":"2020-03-08T23:59:21","date_gmt":"2020-03-08T21:59:21","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=3625"},"modified":"2020-03-09T08:32:28","modified_gmt":"2020-03-09T06:32:28","slug":"the-word-of-the-week-is-familiar","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/the-word-of-the-week-is-familiar\/","title":{"rendered":"The word of the week is <i>familiar<\/i>."},"content":{"rendered":"<div dir=\"ltr\">\n<div class=\"gmail_quote\">\n<div style=\"text-align: left;\">\n<p>I am setting forth ten commandments for writers in the public sector, based on my dissertation and on standards for clear writing. The commandments will each appear as a Word of the Week.<\/p>\n<p>Fifth commandment:<\/p>\n<p><b>Favor familiar words.<\/b><\/p>\n<p>Each of us can decide whether to call a dentist an oral healthcare provider, or to refer to a preschool center as an early childhood education unit. Usually, the best option is the term people use in everyday language.<\/p>\n<p>In government documents, officials seem to use an excessive amount of abstract language. Sometimes, when dealing in generalities or in<span style=\"color: #000000;\">\u00a0details,<\/span> abstraction is necessary, but it can easily become a default style for writing. To ease the reader\u2019s comprehension, writers should replace the abstract terms with more concrete ones. For example: accessible &gt; easy to access, convertibility &gt; easy to convert, multifunctional &gt; for many uses.<\/p>\n<p>Before inserting a new, uncommon word into a text, consider whether there is an old, familiar word that can support the message<b>.<\/b> Last year in Tampere we had a naming struggle related to the consolidation of three local colleges. One obvious option was to extend the existing name of Tampere University. However, some stakeholders wanted to create a completely new brand and a new name. Many suggestions arose, like New Tampere University and even Tampere3. After much back-and-forth, fortunately, common sense won out. People often want to emphasize novelty with a new name, but in situations like this, they risk turning the familiar into the confusing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am setting forth ten commandments for writers in the public sector, based on my dissertation and on standards for clear writing. The commandments will each appear as a Word of the Week. Fifth commandment: Favor familiar words. Each of us can decide whether to call a dentist an oral healthcare provider, or to refer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-3625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":4,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"predecessor-version":[{"id":3634,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/3625\/revisions\/3634"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}