{"id":3559,"date":"2020-02-09T23:59:19","date_gmt":"2020-02-09T21:59:19","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=3559"},"modified":"2020-02-10T11:22:25","modified_gmt":"2020-02-10T09:22:25","slug":"the-word-of-the-week-is-viewpoint","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/the-word-of-the-week-is-viewpoint\/","title":{"rendered":"The word of the week is <i>viewpoint<\/i>."},"content":{"rendered":"<p>I\u00a0am setting forth\u00a0ten commandments for\u00a0writers in the public sector, based on my dissertation and on\u00a0standards for clear writing.\u00a0The commandments will each appear as a Word of the Week.<\/p>\n<p>First commandment:<\/p>\n<p><strong>Write from the viewpoint of a member of the public.<\/strong><\/p>\n<p>You need to move from your desk to wherever local residents face issues in everyday life.<\/p>\n<p>Here&#8217;s a good route to that point of view: ask residents to read your draft and discuss it with you. You&#8217;ll find out what terms are unfamiliar to them, and you in turn will learn expressions that they use. Reviewing a draft with three to five people can uncover many barriers to communication.<\/p>\n<p>A user-centric tone is deeply connected to content choice, and the writer of the original text is in a critical position. Editors lack the time, the authority, and often the expertise to make major changes that increase the focus on the user. For real improvement on a large scale, you need to increase the communication skill and the language awareness of the expert authors. Today, unfortunately, quality control is left to secretaries and publicists.<\/p>\n<p>The subjects in my research emphasized the public&#8217;s point of view, both in terms of content and of presentation order. They removed terminology and administrative\u00a0classifications\u00a0(<em>local <\/em>versus<em>\u00a0centralized services)\u00a0<\/em>and instead used familiar everyday words\u00a0(<em>library, dental clinic)<\/em>.<\/p>\n<p>Using the perspective of your intended reader will help you steer your word choice in the right direction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u00a0am setting forth\u00a0ten commandments for\u00a0writers in the public sector, based on my dissertation and on\u00a0standards for clear writing.\u00a0The commandments will each appear as a Word of the Week. First commandment: Write from the viewpoint of a member of the public. You need to move from your desk to wherever local residents face issues in everyday [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-3559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/3559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=3559"}],"version-history":[{"count":4,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/3559\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/3559\/revisions\/3571"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=3559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=3559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=3559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}