Last Thursday,\u00a0Channel 1 broadcast\u00a0<\/strong>a debate<\/a> dealing with the power of social media. A few points\u00a0struck\u00a0me. First,\u00a0I pictured some horror\u00a0<\/strong>scenarios\u00a0while considering the combination of\u00a0<\/strong>social media data with information\u00a0from the\u00a0<\/strong>public sector,\u00a0from\u00a0<\/strong>insurance companies, or\u00a0from\u00a0customer programs. According to researcher\u00a0Heikki Heikkil\u00e4,\u00a0<\/em>Facebook data has already been used by U.S. social service agencies, and in some cases that usage may have a negative effect on benefits.<\/p>\n F-Secure’s research director\u00a0Mikko Hypp\u00f6nen<\/em>\u00a0does not have a personal Facebook account\u00a0<\/strong>because it would make it possible to trace his\u00a0<\/strong>online connections. However, according to Hypp\u00f6nen,\u00a0despite what many believe\u00a0<\/b>there is no conclusive\u00a0<\/b>evidence that\u00a0social media services are listening to our speech in order to select the advertising we receive.\u00a0Until we have more proof, we should see ads that do relate to what we\u00a0speak\u00a0as a a coincidence.<\/p>\n Professor\u00a0Jarno Limn\u00e9ll<\/em>\u00a0says personal data can be a dangerous weapon. Once all our online moves are traced, with the right analytics\u00a0that data can offer reliable information about our history\u00a0<\/strong>and our likely actions.\u00a0<\/strong>The collection and use of data should be made transparent, but we can’t reach that goal\u00a0<\/strong>by shouting from Finland. Google, Apple, Facebook, and Amazon will change their actions\u00a0<\/strong>only if their stock price falls. There are no credible European alternatives;\u00a0<\/strong>the GAFA giants have already bought out their competition. However, privacy laywer\u00a0Jukka L\u00e5ng<\/em>\u00a0believes that\u00a0GDPR<\/a>\u00a0could become an export product when Americans find that they have worse protection than the Europeans.<\/p>\n The transparency of data collection and use would increase confidence in services, says doctor\u00a0Saara Jantunen\u00a0<\/em>and consultant\u00a0Christina Forsg\u00e5rd<\/em>. For the sake of trust, it would be important to ensure digital rights and legal protection. Just the combining of data is a critical issue: the customer must be able to trust that insurance and purchase information is retained only between the provider\u00a0<\/strong>and the customer. On the other hand, these services also have to improve their tools for both\u00a0<\/strong>access and response \u2013 these are currently functioning poorly in the social media services.<\/p>\n A bit surprisingly, everyone considered payments\u00a0<\/strong>as some kind of panacea\u00a0<\/strong>for all social media problems. They think that people are gradually learning to pay \u2013 with money, not with personal data \u2013 for their digital services. However, the payment has to bring some real added value to the one who pays, according to doctor\u00a0Suvi Uski<\/em>, otherwise people will stick to parallel, free services.<\/p>\n","protected":false},"excerpt":{"rendered":" Last Thursday,\u00a0Channel 1 broadcast\u00a0a debate dealing with the power of social media. A few points\u00a0struck\u00a0me. First,\u00a0I pictured some horror\u00a0scenarios\u00a0while considering the combination of\u00a0social media data with information\u00a0from the\u00a0public sector,\u00a0from\u00a0insurance companies, or\u00a0from\u00a0customer programs. According to researcher\u00a0Heikki Heikkil\u00e4,\u00a0Facebook data has already been used by U.S. social service agencies, and in some cases that usage may have a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-2495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=2495"}],"version-history":[{"count":3,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2495\/revisions"}],"predecessor-version":[{"id":2498,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2495\/revisions\/2498"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=2495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=2495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=2495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}