Last Friday, I received an author’s copy of\u00a0Twitter viestint\u00e4n\u00e4<\/em>\u00a0(Twitter as Communication). This is an anthology featuring 22 authors, with a topic of great interest to someone who’s Twitter-active.\u00a0 I eagerly\u00a0<\/strong>picked out\u00a0some noteworthy points.<\/p>\n 1) People active in Finnish politics and journalism form a\u00a0particular\u00a0virtual elite. Most\u00a0j<\/strong>ournalists in this charmed group come from major media companies, while the politicians belong to the National Coalition Party and the Greens. (Iiri Ruoho\u2019s<\/em>\u00a0&\u00a0Jaana Kuusipalo\u2019s article<\/em>)<\/p>\n 2) Direct contact between citizens and politicians increases confidence and promotes the healthy\u00a0functioning of the system. 161 Finnish MPs\u00a0\u2013 80% of the total\u00a0\u2013 are on Twitter, but there is only a small number of discussions, and even then,\u00a0mainly\u00a0with other representatives, not with ordinary citizens. (Mari Marttila<\/em>)<\/p>\n 3) Live tweeting during electoral discussions mostly deals with substance.\u00a0The public hoped that politicians could\u00a0keep their talks concrete and realistic. Tweets dealing with the\u00a0<\/span>personalities of the<\/span>\u00a0<\/span>party leaders\u00a0seem to reflect public opinion well. (Pekka Isotalus & Laura Paatelainen<\/em>)<\/p>\n 4) A hashtag launched by an organization can be hijacked by others. Businesses created hashtags for their branding and campaigning, but\u00a0if the organization’s message is in conflict with user experience, people can and do harness the hashtag for negative communication. (Mia Virolainen & Vilma Luoma-aho)<\/em><\/p>\n 5) In communication guidelines for Finnish cities, Twitter is linked to interacting\u00a0<\/strong>with residents, but in practice it\u2019s used for one-way messages. Twitter, however, fits public conversation well, and the interaction helps to turn government jargon into plain language. (My article<\/em>)<\/p>\n 6) Journalists use social media extensively\u00a0<\/strong>to collect ideas, information and sources. The logic of mass media and the logic of social media are interlinked so that individual journalists apply the logic of social media, while\u00a0<\/strong>media companies implement the logic of mass communication. (Janne Matikainen & Mikko Villi<\/em>)<\/p>\n For more interesting Twitter information, read the book.<\/p>\n","protected":false},"excerpt":{"rendered":" Last Friday, I received an author’s copy of\u00a0Twitter viestint\u00e4n\u00e4\u00a0(Twitter as Communication). This is an anthology featuring 22 authors, with a topic of great interest to someone who’s Twitter-active.\u00a0 I eagerly\u00a0picked out\u00a0some noteworthy points. 1) People active in Finnish politics and journalism form a\u00a0particular\u00a0virtual elite. Most\u00a0journalists in this charmed group come from major media companies, while […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-2337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=2337"}],"version-history":[{"count":3,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2337\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2337\/revisions\/2340"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=2337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}