{"id":2312,"date":"2018-01-29T00:05:26","date_gmt":"2018-01-28T22:05:26","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=2312"},"modified":"2018-01-29T11:08:46","modified_gmt":"2018-01-29T09:08:46","slug":"the-word-of-the-week-is-impressions","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/the-word-of-the-week-is-impressions\/","title":{"rendered":"The word of the week is <i>impressions<\/i>."},"content":{"rendered":"<p>Twitter tells the user how many impressions their updates get. The numbers often run in thousands, even if there are few public reactions. Everyone wonders from time to time: does anybody read my tweets or do people just drop in to leave their own posts? So, last Saturday, I tweeted this as an experiment:<\/p>\n<p>Q<em>uick Test: If you read this, please click the heart. Thanks for your help.\u00a0 <\/em><\/p>\n<p>During the first days, I checked the users who read my tweet, name by name. Initially, hearts came mainly from my followers, but later the proportion of non-followers grew. As the number of hearts increased, my tweet was seen by more people who weren&#8217;t following me. The total number of non-followers&#8217; hearts accounted for about twenty percent.<\/p>\n<p>I have 14,150 followers. My test tweet, according to Twitter&#8217;s own statistics, made 15,662 impressions. However, it received only 891 heart-clicks, less than 6 percent of impressions. If I omit the impressions of non-followers caused by an exceptional amount of likes, roughly 5 percent of my followers read and actually responded to the request to click. That&#8217;s not much of an impression.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter tells the user how many impressions their updates get. The numbers often run in thousands, even if there are few public reactions. Everyone wonders from time to time: does anybody read my tweets or do people just drop in to leave their own posts? So, last Saturday, I tweeted this as an experiment: Quick [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-2312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":4,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2312\/revisions"}],"predecessor-version":[{"id":2316,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/2312\/revisions\/2316"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}