{"id":1834,"date":"2017-02-13T09:02:08","date_gmt":"2017-02-13T07:02:08","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=1834\/"},"modified":"2017-02-13T09:03:11","modified_gmt":"2017-02-13T07:03:11","slug":"the-word-of-the-week-is-corporate-tweets","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/the-word-of-the-week-is-corporate-tweets\/","title":{"rendered":"The word of the week is <i>corporate tweets<\/i>."},"content":{"rendered":"<p>How can organizations make the best use of social media? The first thought for many of them, whether corporations or public-sector groups, is to do broadcast-style marketing. However, experience has shown that advertising mostly irritates the social media audience. I asked several active Twitter users what kind of content they look for from corporate accounts. Some of the most frequent answers were:<\/p>\n<p>\u2013 useful, engaging content<br \/>\n\u2013 genuine interaction<br \/>\n\u2013 customer service<br \/>\n\u2013 insights into the company&#8217;s work<br \/>\n\u2013 product or service updates<br \/>\n\u2013 fresh ideas about their field.<\/p>\n<p>Along with diversified content, people wanted a relaxed, conversational stream, not ads or mini press releases. Those serve mainly to drive away potential followers. Accounts that people found to be the most interesting tended to be managed by individual employees who convey information about the organization in a personal way. According to my respondents, the public sector seems to use social media better than the private sector does.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can organizations make the best use of social media? The first thought for many of them, whether corporations or public-sector groups, is to do broadcast-style marketing. However, experience has shown that advertising mostly irritates the social media audience. I asked several active Twitter users what kind of content they look for from corporate accounts. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-1834","post","type-post","status-publish","format-standard","category-english-en","category-wordoftheweek-en","entry"],"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=1834"}],"version-history":[{"count":1,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1834\/revisions"}],"predecessor-version":[{"id":1835,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1834\/revisions\/1835"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=1834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=1834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}