The Editor\u2019s Book is worth checking out if your job includes editing or you just simply like a book as an artifact. It is a good example of a quality book, both visually and in terms of content. The appearance is harmonious and perfectly meets the requirements for book typography that Markus Itkonen<\/i>spells out in one of the book\u2019s selections. As for the contents, the book consists of twenty cogent articles that deal with publishing, book-editing, the book as artifact, and marketing. A large appendix presents sample contracts, proofreading marks, and an editor\u2019s checklist. The book’s editor,Teijo Makkonen<\/i>, says that there\u2019s no formal training program for book editors; the work has to be learned on the job. The core competence is deciding what to publish, declares Harri Haanp\u00e4\u00e4<\/i>. According to him, the decision is based on the ability to distinguish the significant from the insignificant; rejection is an essential skill, since that\u2019s what the editor does 99.5% of the time. Authors often forget that publishing is a business, and that a book is the product. Arto Tuokko<\/i> calculates that in Finland a book has to sell two thousand copies before the publisher breaks even \u2212 and most books don\u2019t come near that. That\u2019s why Timo Salo<\/i> suggests that editors add another category to their bedtime reading: sales figures.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Editor\u2019s Book is worth checking out if your job includes editing or you just simply like a book as an artifact. It is a good example of a quality book, both visually and in terms of content. The appearance is harmonious and perfectly meets the requirements for book typography that Markus Itkonenspells out in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-1689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=1689"}],"version-history":[{"count":1,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1689\/revisions"}],"predecessor-version":[{"id":1690,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1689\/revisions\/1690"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=1689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=1689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}