{"id":1417,"date":"2016-11-07T11:11:45","date_gmt":"2016-11-07T09:11:45","guid":{"rendered":"https:\/\/www.yksityinenkielitoimisto.fi\/?p=1417\/"},"modified":"2017-01-18T13:34:25","modified_gmt":"2017-01-18T11:34:25","slug":"the-word-of-the-week-is-tone-of-voice","status":"publish","type":"post","link":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/the-word-of-the-week-is-tone-of-voice\/","title":{"rendered":"The word of the week is <i>tone-of-voice<\/i>."},"content":{"rendered":"<p>The tone of a message often affects us unconsciously. We respond positively to a friendly email, and negatively to a harsh one. The ability to control and change tone is a demanding task even for an advanced writer. Tone sneaks into a new text from previous messages or existing documents: we like to speak about issues with the same tone as before. Government documents, for example, favor a formal and distant tone, which is often considered to be the proper or official way of speaking.<\/p>\n<p>How do we react to organizations based on tone? The Nielsen Norman Group looked at how a change in tone on a website affected a visitor&#8217;s impression of the organization. They varied the tone in four dimensions: funny to serious, casual to informal, irreverent to respectful, and enthusiastic to matter-of fact. According to the study, an organization&#8217;s image improved most with a casual, conversational, and moderately enthusiastic tone.<\/p>\n<p>If we want to improve the image of government, we should evaluate official documents on the basis of their tone of voice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tone of a message often affects us unconsciously. We respond positively to a friendly email, and negatively to a harsh one. The ability to control and change tone is a demanding task even for an advanced writer. Tone sneaks into a new text from previous messages or existing documents: we like to speak about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[14,15],"tags":[],"class_list":{"0":"post-1417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-english-en","7":"category-wordoftheweek-en","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":2,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"predecessor-version":[{"id":1507,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/posts\/1417\/revisions\/1507"}],"wp:attachment":[{"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yksityinenkielitoimisto.fi\/en\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}